Building on the excitement created at the launch, the CCF100X Season 2 match days at Rajagiri College Ground, Kakkanad, were supported by a comprehensive media and PR campaign designed to sustain audience interest throughout the three-day tournament. The strategy focused on daily media bulletins, real-time match updates, press access and photo-driven stories featuring prominent participants including Unni Mukundan, Shane Nigam and Vishnu Unnikrishnan, while standout performances such as Shanif Marakkar’s match-winning knocks added competitive depth to the celebrity narrative. Timely press notes, match summaries and curated photographs secured extensive coverage across leading regional print and digital publications, including Metro Vaartha. The campaign maintained consistent media momentum across all match days, strengthened visibility for participating celebrities, franchises and sponsors, and culminated in coverage of the grand final, where Seahorse Sailors lifted the championship trophy.