Angle
category:
PR
date:
January 23, 2023
Services:
PR Strategy
team:
Angle Belearn
Angle Belearn - From Education to Meaningful Conversations
For Angle Belearn, the opportunity was to move beyond traditional education advertising and create a communication platform that people could genuinely connect with.
As a personalised online tuition platform offering one-to-one learning, expert teachers and AI-powered academic support, Angle Belearn had a larger story to tell — about how children learn, how parents navigate education and how technology is reshaping the learning experience.
This led to “Unfiltered – with Aparna & Angle Belearn”, a podcast-led brand communication initiative created to bring together brand promotion and personal branding.
Turning a Brand Message into a Conversation
Rather than creating another feature-led promotional film, the podcast created space for open and relatable conversations around education, parenting, children, learning and the evolving expectations of students.
The format allowed Aparna to build a distinct voice and personality while organically bringing Angle Belearn into conversations relevant to its audience.
The initiative was designed to build visibility for both Aparna and Angle Belearn.
By adopting an unfiltered, conversational approach, the campaign humanised the brand and made its communication more relatable. Instead of directly telling audiences what the platform offered, the conversations allowed them to discover the brand through stories, experiences, perspectives and discussions.
The campaign expanded the conversation beyond academic performance.
It explored themes such as confidence, curiosity, parental expectations, individual attention, technology and personalised learning – creating a broader communication territory for Angle Belearn.
Result:
- Strengthened brand visibility
- Strengthened brand and personal-brand association
- Built stronger audience relevance by connecting the brand with real issues and conversations that matter to parents and students.